Issuetrak Rebrands To Champion New Directions In Organizational Issue Tracking

Oct 27, 2015 11:02:12 AM / by Issuetrak

Company announces new logo, new facility and redesigned web site

Norfolk, VA – Issuetrak, a leading provider of cross-organizational issue tracking applications, today unveiled its new brand image and redesigned website, and announced its relocation from Virginia Beach to larger premises in Norfolk, VA.

“Issuetrak’s tightly coupled partnerships with customers give us visibility into what’s needed now and in the future to handle real-world situations,” said Issuetrak CEO Dan Luhring.

“Business processes are changing faster than the rules can be written and Issuetrak today is more relevant than ever before. The vibrancy of the new brand identity mirrors the breakthroughs we continue to make in technology, people and strategies and the new logo symbolizes the ‘calming waters’ effect our software has had on hundreds of industries across the globe.“

Issuetrak’s website,, has been redesigned* for visual appeal and ease of use. It incorporates new features including pricing tools, demos, and test-drive options. Underlining Issuetrak’s commitment to excellence in customer service, the Support team provides regularly updated statistics on response times, interactions, and overall satisfaction rates from customer queries.

New premises

Due to growth, Issuetrak has moved its offices to Norfolk, Virginia**, which provides more scope for innovation and expansion, while maintaining the company’s presence as part of the booming technical community in the Hampton Roads area.

Since its foundation, Issuetrak software has helped thousands of customers worldwide to improve their processes, revenues and reputation by gaining insight into critical business situations. Today, more issues need to be tracked, and machine-to-machine automation has raised the stakes in process tracking. This has generated sharp rise in demand for a robust communications tool that enables people to monitor and remediate human or automated processes.

“Issuetrak works passionately to advocate for our customers’ success and we look forward to taking a more prominent role in championing their needs as the company grows. This motivation drives our roadmap for the future,” added Luhring. “I believe Issuetrak is on a trajectory to become the industry’s most valuable issue-tracking tool ever. Solving new problems in record time, scaling to new heights, and staying true to our goal of making people’s lives better – that’s what is going to take us into the future.”

* Issuetrak’s new brand identity and website redesign were created by Virginia Beach-based design firm Works Progress.

** Issuetrak’s new offices are located at 6160 Kempsville Circle, Suite 101B, Norfolk, VA 23502-3933.

About Issuetrak

Issuetrak is a leading provider of customer-centric issue tracking applications for strategic processes with some 1,000 customers in 40 countries. Since its foundation in 1992, Issuetrak has served many of the world’s major brand names including 3M, Hersheys, Merrill Lynch, Microsoft, Pepsi, Nielsen, Philips, Rite Aid, the U.S. Department of Defense, UPS, and Verizon. For more information, visit

Topics: Issue Tracking, Press


Written by Issuetrak